News + Updates
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Yahoo! Keeps on Rolling in Year 2012
With clear skies ahead, Yahoo! has taken the lead in many other parts of Asia. Just ask Jeff Han, Yahoo’s Vice President of Marketing in Asia Pacific. For the most part, he is in charge of Yahoo!’s various brand, marketing and communication operations throughout the region.
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Marketing to Mums Online
Talk to any mothers today, and you’ll find that “me time” is a critical, albeit elusive, fundamental need. More than half of all Singaporean mums are internet users. They also make up a quarter of the total online population above 15 years old.
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Neutrogena Men
Neutrogena utilizes Yahoo!’s rich media ads to execute its campaign in a delectable and interactive way, heightening the engagement level with audience.
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Nokia strengthened Market Leader position with Yahoo! Search Marketing
Yahoo! Search Marketing enhanced Nokia campaigns with Sponsored Search and Content Match™
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Rich Media Ads Get People Talking
From magazine ads, to video and login ads, Yahoo! brings a host of rich media formats that deliver messages in impactful, engaging ways limited only by the advertiser’s imagination.
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Yahoo! Online Marketing Summit rolls out in SEA as we take on Adweek in US
Building on its success in North Asia, the Yahoo! Online Marketing Summit has rolled out in Southeast Asia for the first time in year 2011.
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Bringing Ads to life on Mobile
With new users in emerging markets accessing the Internet mainly through their mobile phones, and users in mature markets doing more on theirs, advertisers cannot afford to ignore mobile as part of their marketing mix.
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Combining PC with mobile advertising drives success for leading automaker
PC and mobile media channels excel at different stages of the purchase funnel, as shown in this cross-media case study of a US campaign for a major automaker.
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Driving sales at the year end holidays
As the Q4 holidays roll around, marketers can leverage consumer search activity trends to better reach their customers.
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Combine Digital with high reach media for greatest impact: Millward Brown
Every media performs different functions to a greater or lesser extent, and every marketer’s goal should be to find the perfect synergy across media to achieve the highest marketing impact, says Christopher Madison, Head of Digital in Africa, Middle East and Asia Pacific at Millward Brown.
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SALT Campaign
Yahoo! creates excitement for new movie with its integrated approach. Sony Pictures partnered with Yahoo! in a promotional blitz aimed to get everyone asking, “Who is Salt?”
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Get creative on Yahoo’s Digital Canvas
As the digital landscape continues to evolve, there will be an increase in larger ad formats appearing in unconventional online spaces. But is bigger always better?
