News + Updates
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Yahoo! She launches in Southeast Asia
Women’s lifestyle site celebrates International Women’s Day. In celebration of the International Women’s Day, Yahoo! the premier digital media company, announced the launch of Yahoo! She – the one-stop online destination that offers “Real Women; Real Answers”.
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How to market to online financial service buyer in Singapore
Buyers of online financial services are extremely knowledgeable and confident of conducting online transactions. Needless to say, advertisers and providers of such services are keen to reach this coveted target audience and gain insight into their online interests, their most commonly asked questions and type of content consumed.
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Mobile Tap-to-video available across SEA
As the leading Web brand on the mobile Internet, Yahoo! is where millions of people around the world connect with the information and people that matter to them most.
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Yahoo! Search Marketing Content Products Grew Canon Website Traffic by 212%
Campaign Objective To promote the latest release of Canon cameras with the HS system and raise awareness for the website with high quality and relevant traffic.
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Ads Personalized to Each Individual
If a 35-year-old mother sees an ad for a sports car, she may glaze over. But show her an ad about healthful eating, child care, or an anti-aging cream, and quite likely, you’ll nab her attention.
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Yahoo! Socializes More Content Worldwide
Yahoo! Socializes More Content Worldwide; Extends Facebook Integration Across Southeast Asia Yahoo! Sites Yahoo! Social Bar is now available on Yahoo! News, Entertainment and Lifestyle properties
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How to connect with SEA’s Affluent Adults?
The Synovate Pan Asia-Pacific Cross Media Survey (PAX) measures the Internet media habits of affluent adults – a key demographic for brand advertisers who want to gain insights into individuals with high purchasing power. The PAX survey (Q3 2010-Q2 2011) highlights some interesting facts
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Gmarket achieved conversions with Yahoo! Search Marketing
Implementation of different Search products help diversify demographic coverage and reach out to target audience.
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Yahoo! Keeps on Rolling in Year 2012
With clear skies ahead, Yahoo! has taken the lead in many other parts of Asia. Just ask Jeff Han, Yahoo’s Vice President of Marketing in Asia Pacific. For the most part, he is in charge of Yahoo!’s various brand, marketing and communication operations throughout the region.
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Marketing to Mums Online
Talk to any mothers today, and you’ll find that “me time” is a critical, albeit elusive, fundamental need. More than half of all Singaporean mums are internet users. They also make up a quarter of the total online population above 15 years old.
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Neutrogena Men
Neutrogena utilizes Yahoo!’s rich media ads to execute its campaign in a delectable and interactive way, heightening the engagement level with audience.
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Nokia strengthened Market Leader position with Yahoo! Search Marketing
Yahoo! Search Marketing enhanced Nokia campaigns with Sponsored Search and Content Match™
