News + Updates
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Yahoo!’s 2012 Marketing Summit Packs In Fun And Learning
Yahoo!’s annual APAC Marketing Summit, which was held from April 25-29 at Conrad Hotel in Nusa Dua, Bali, Indonesia, was marked yet again by Yahoo!’s infectious and intrinsic value of “Fun”.
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Vertical Consumer Insights: Telecommunication in Malaysia
Yahoo! launched Net Index 2011 in 4 SEA markets (Malaysia, Philippines, Indonesia and Vietnam) in partnership with leading research agencies in the respective markets. The study enables Yahoo! to deep dive into the online habits of buyers/users of specific product categories. This eventually helps us to support our clients to engage with their consumers in the best possible manner through our relevant platforms.
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Best Case Study – StarHub Campaign
StarHub leverages on Yahoo!’s integrated approach to hype up campaign
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Yahoo! Search Marketing and Display advertising helped Telkomsel achieved high engagement
The synergy of Yahoo! Search Marketing and Display advertising helped Telkomsel to achieve a high engagement appreciation program
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Yahoo! She launches in Southeast Asia
Women’s lifestyle site celebrates International Women’s Day. In celebration of the International Women’s Day, Yahoo! the premier digital media company, announced the launch of Yahoo! She – the one-stop online destination that offers “Real Women; Real Answers”.
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How to market to online financial service buyer in Singapore
Buyers of online financial services are extremely knowledgeable and confident of conducting online transactions. Needless to say, advertisers and providers of such services are keen to reach this coveted target audience and gain insight into their online interests, their most commonly asked questions and type of content consumed.
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Mobile Tap-to-video available across SEA
As the leading Web brand on the mobile Internet, Yahoo! is where millions of people around the world connect with the information and people that matter to them most.
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Yahoo! Search Marketing Content Products Grew Canon Website Traffic by 212%
Campaign Objective To promote the latest release of Canon cameras with the HS system and raise awareness for the website with high quality and relevant traffic.
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Ads Personalized to Each Individual
If a 35-year-old mother sees an ad for a sports car, she may glaze over. But show her an ad about healthful eating, child care, or an anti-aging cream, and quite likely, you’ll nab her attention.
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Yahoo! Socializes More Content Worldwide
Yahoo! Socializes More Content Worldwide; Extends Facebook Integration Across Southeast Asia Yahoo! Sites Yahoo! Social Bar is now available on Yahoo! News, Entertainment and Lifestyle properties
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How to connect with SEA’s Affluent Adults?
The Synovate Pan Asia-Pacific Cross Media Survey (PAX) measures the Internet media habits of affluent adults – a key demographic for brand advertisers who want to gain insights into individuals with high purchasing power. The PAX survey (Q3 2010-Q2 2011) highlights some interesting facts
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Gmarket achieved conversions with Yahoo! Search Marketing
Implementation of different Search products help diversify demographic coverage and reach out to target audience.
